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 enlarge | Author: Avinash Kaushik
Publisher: John Wiley & Sons
Category: Book
List Price: £19.99
Buy New: £10.92
You Save: £9.07 (45%)
Rating:  7 reviews
Sales Rank: 5597
Media: Paperback
Edition: Pap/Cdr
Number Of Items: 1
Pages: 480
Shipping Weight (lbs): 1.6
Dimensions (in): 9.1 x 7.4 x 1.2
ISBN: 0470130652
Dewey Decimal Number: 025.04
EAN: 9780470130650
ASIN: 0470130652
Publication Date: May 29, 2007
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
| Showing reviews 6-7 of 7 | | « PREV | | |
Web Analytics has a new textbook July 6, 2007
Avinash Kaushik has the amazing ability to make complex ideas simple. I find myself quoting from his book when trying to explain key concepts to colleagues. And though the book runs to 420 pages it's very accessible. I highly recommend this book to anyone who has a blog or a website or anyone interested in how the best of the best in 2007 are using online data to make sense of what people are doing on the web and how to improve their experiences.
A must read for those interested in making their website more effective June 7, 2007
8 out of 8 found this review helpful
This book really is a must read if you have any interest in making your site work more effectively with immediate actionable web analytics - whether you're a CEO, marketing manager or a web analyst for FOOTSIE 500 companies like myself.
Avinash is an inspiration to me (and a very wide audience I do believe) and a beacon of clarity in his sedulous pursuit of web analytic principles that transform we way we see and act on marketing performance to make it work better. I truly do mean that.
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