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Plug Your Book: Online Book Marketing for Authors, Book Publicity Through Social Networking | 
 enlarge | Author: Steve Weber
Creator: Julie Bird
Publisher: Weber Books
Category: Book
List Price: £9.49
Buy New: £8.61
You Save: £0.88 (9%)
Rating:  6 reviews
Sales Rank: 41178
Media: Paperback
Number Of Items: 1
Pages: 204
Shipping Weight (lbs): 0.6
Dimensions (in): 8.4 x 5.5 x 0.7
ISBN: 0977240614
Dewey Decimal Number: 070
EAN: 9780977240616
ASIN: 0977240614
Publication Date: February 10, 2007
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
Condition: Brand New. Printed for you and delivered from the UK. Delivery is usually 5 working days from order by Royal Mail, International Delivery is by Airmail.
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| Customer Reviews: Read 1 more reviews...
An excellent resource November 7, 2008
2 out of 2 found this review helpful
I sent for Steve Weber's book because I was aware that unless a title becomes a big seller by the conventional routes of endorsements, reviews, features, the enthusiasm of bookshop managers and of course word of mouth; then there comes a time when the only realistic way to maintain it's currency, and to invoke the elusive Long Tail of marketing, is by putting some effort into online sales, particularly through Amazon.
What I discovered is not only that there are numerous tried and tested strategies for directing internet users to your book, including imaginative use of the marketing tools on Amazon itself, and the use of social networking and bookmarking sites; but also that these strategies should really be implemented early on - in many cases, well before publication.
What I liked most about Weber's book is that it doesn't remotely recommend any of the sleight of hand or shady practice sometimes associated with online marketing, spamming etc. On the contrary, the key things are practicality, courtesy and good old fashioned hard work.
Every author should have a copy.
Well worth it October 15, 2008
This book is a highly readable account of what you can do to promote your own self-published book online - especially through Amazon. It is biased towards Amazon.com rather than Amazon.co.uk but many of the techniques are valid for both. I found it particularly relevant as I want to promote my book more in the States.
Wow, it's like a book-selling bible August 29, 2008
1 out of 1 found this review helpful
When I first starting reading this book, I thought I would make a few notes. That proved impossible - the book is packed to the brim with tips! Steve's recommendation of reading the book once through was spot on; after that, I started picking and choosing advice from different sections.
One advantage of this book is the fact that he doesn't go into too much detail - I didn't want the "how to become an expert" - I just wanted to know what was out there and the most important information I needed for implementing the recommendations. He achieves the perfect balance of detail in this regard.
Best Online Marketing Book Ever January 17, 2008
3 out of 3 found this review helpful
Steve Weber's "Plug Your Book" is the best online marketing book I have ever read. I have also read "Sell Your Book On Amazon" and "Aiming At Amazon," but these books deal strictly with Amazon.
"Plug Your Book" teaches you several online tactics such as the importance of blogging. When I do Google searches of my books, the most frequently shown results are from my blogs and from MySpace blogs.
Speaking of MySpace, it is very helpful to get the word out about your book. I'm convinced that I've sold the majority of my books because someone saw them on MySpace. But I can't be sure.
"Plug Your Book" is good for promoting your book all over the web in general. You should also get a copy of "Aiming At Amazon" if you plan to promote your book on Amazon. Don't bother getting a copy of "Sell Your Book On Amazon." I did a lot of tactics in that book, and so many of them didn't work.
Brandon Simpson
Plug Your Book November 1, 2007
3 out of 3 found this review helpful
I think that the reality of the writing world can be extremely overwhelming for new authors. It takes a great deal of courage to start writing in the first place. Finishing the text can take every ounce of commitment, time, and energy available. Once complete the new author finds out that the real work is about to begin: editing, trying to find a publisher who will publish the work, and then finally marketing.
Of all of the steps in the publishing process, I think that marketing is the most challenging. Most first time authors assume that if they write it people will automatically flock to read it. The harsh truth is that if no one knows about the book, they can't buy it. To make matters even worse spreading the word isn't as easy as it would seem. Authors can spend thousands of dollars on publicity campaigns and not even break even.
Plug Your Book is a good resource for new and not so new authors. The majority of the ideas detailed are low cost easy to do activities that any person can undertake. Many of these notions focus on making full use of the features of high density sites such as Amazon and Google as well as a variety of social networks such as Book Crossing, Library Thing, and MySpace. These kinds of connections are essential for word of mouth promotion.
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