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Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time | 
 enlarge | Author: Veloso
Publisher: Amacom
Category: Book
List Price: £16.99
Buy New: £7.08
You Save: £9.91 (58%)
Rating:  7 reviews
Sales Rank: 13868
Media: Paperback
Edition: New title
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 7.3 x 0.8
ISBN: 0814472494
Dewey Decimal Number: 658.872
EAN: 9780814472491
ASIN: 0814472494
Publication Date: October 1, 2004
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
Condition: Brand New. Shipped from UK Mainland. Delivery is usually 4 - 5 working days from order by Royal Mail, International Delivery is by Airmail.
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| Customer Reviews: Read 2 more reviews...
 A mixed blessing. November 22, 2007
9 out of 9 found this review helpful
Ok - you're definitely going to get something out of this book that will help you with your web copy or other marketing blurb. For example I'm using contractions here like "you're" instead of "you are" for the first time, and no doubt you're finding it a pleasant read, right?
If you're selling what I call "dream come true" products or services like loose-weight-in-x-number-of-days, or increase-your-sales-by-X% etc, then Maria Veloso is the guide you need, and her book will be perfect. If you're selling a product that requires a more conservative style, or to a customer base that is turned off by such marketing, then in my opinion you'll get less out of this book. Almost all the examples appear to me to be of the, slim quick/how I made my first $15m/Masters Degree in 18months style. I believe however, that the theory in the book - and there's lots of it -is more widely useful.
 Best Value May 3, 2007
3 out of 4 found this review helpful
This has to be one of the best value, to the point and helpful web copy books around. As I run Internet Marketing Masterclasses, I see a lot of books and programmes on this subject but Ms Veloso stands out as someone who is focused on providing great learning. She uses good and real examples to illustrate her points and very clearly shows you why web copy is MUCH different than other media. You'll likely read this book 3 or 4 times and learn more each time - which just goes to show it's great value! It's also not too American and so globally helpful. I'm recommending all my workshop delegates to buy it!
Impressive and thought-inspiring September 16, 2006
8 out of 9 found this review helpful
I am not the sort of person who buys a book to read cover-to-cover.
Sadly, I've only ever done that for a few books since becoming an adult.
This book is different. Very different.
I am less than half way through and already making sales based on the approach I have adopted from this book.
Although I am a coder who employs copywriters, I feel I can discuss more with the clients and employees I encounter.
This is a genuine bargain for anyone looking into the world of offline or online copy and at this price, should be snapped up.
Thankyou Maria!
Basic points good, but too smarmy August 1, 2006
41 out of 42 found this review helpful
Maria Veloso's 5 Step Blueprint for writing good web copy were very helpful, but ALL of the examples she provided of good copy completely turned me off (is it any surprise, with such URLs as "wordsthatmakeyourich.com" and tactics used car salesmen employ).
Maybe they do work, but I'd never use them for my own copy because I would expect our target audience to see through such blatant sales tactics ("Doesn't it make you furious that you could actually be making five times as much from your existing business-if only you knew how?").
So I caution those business owners who feel this style of writing may not be appropriate for them. I do think there are things of value, but it's not right for everyone.
A marvellous and exciting book May 29, 2006
5 out of 6 found this review helpful
I began this book with some good, vague ideas about the kind of e-commerce website that I wished to write and build. By the time I had finished it, I had not just a tight and excellent strategy, but also the tactics to back it up. The book is very well written indeed. It promises and delivers a formula for web-writing that sells. It also excited me. It was like having an expert by my side who prompted me to ask questions. The net result? I felt stimulated into developing the core formula for myself. By the end, I was running with the ball. A fantastic book.
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