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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. | 
 enlarge | Author: Amy Shuen
Publisher: O'Reilly Media, Inc.
Category: Book
List Price: £15.50
Buy New: £8.99
You Save: £6.51 (42%)
Rating:  2 reviews
Sales Rank: 12599
Media: Hardcover
Number Of Items: 1
Pages: 266
Shipping Weight (lbs): 1.2
Dimensions (in): 8.6 x 5.9 x 0.9
ISBN: 0596529961
Dewey Decimal Number: 004
EAN: 9780596529963
ASIN: 0596529961
Publication Date: August 7, 2008
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
Condition: Brand new book. Sent by 1st Class mail within the UK so you get it quickly!
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| Customer Reviews:
 New business models for the masses December 16, 2008
This book is about the new business models afforded by Web 2.0 technologies.
No longer do big companies publish products (like books, movies, software, songs) for us merely to consume. Now we can all be publishers of digital content. We can pubish books and ebooks using web sites like Lulu and CreateSpace; we can mashup web content from web sites, blogs, and other sources using tools like Yahoo! Pipes and Dapper. We can write our own blogs, and share our photos. Best of all, we can do all this for free!
Of course, big business stills wants to make money. And we as individual producers deserve to be paid for our content too -- if it's good enough. So the challenge is: how do we make it pay? Through advertising? Through subscriptions?
I'm painting a picture here of what this book is about. Not the Web 2.0 technologies per se, but the effect that these technologies have had, and will have, on traditional business models.
Tony Loton, author --
Working with Yahoo! Pipes, No Programming Required
Mashups Made Easy with Dapper, the Data Mapper
 a good read... August 11, 2008
2 out of 2 found this review helpful
Web 2.0: A Strategy Guide, by Amy Shuen
This timely book contains a number of interesting contemporary case studies of such luminaries as Flickr, Amazon, Netflix, Facebook, LinkedIn and Google. These examples illustrate how Web 2.0 permits the early enthusiasm that exploded with the dotcom bubble to be finally realised, now that network effects are established, capital costs have reduced, high speed broadband access dominates, user engagement is welcomed and the `long tail' has been made accessible.
The explanations of Web 2.0 principles are easy to follow, and each chapter includes a list of practical questions that proactive businesses should be addressing if they are considering whether to venture into what are still largely uncharted waters. For example, an excellent question that Amy Shuen poses to Marketing Managers is "can you identify the 1-3% `active uploaders' in your customer community and then engage them as evangelists for your business?" Clear warnings are also contained within the text for those businesses that fail to see the relevance of Web 2.0, or who regard it as a threat rather than an opportunity.
The real value of this book is provided in the end notes which highlight established books and articles about strategy that have `stood the test of time', and also where traditional academic frameworks have been usefully updated with Web 2.0 thinking. (For example, see the discussion of Michael Porter's SIX forces and Clayton Christensen's disruptive innovation.) Pointers are also made towards new research that is now emerging from around the world that directly investigates the business implications of a Web 2.0 world.
Overall this is a well written and thought-provoking book, although a few more European examples would have been welcome :-)
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