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Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time | 
 enlarge | Author: Veloso
Publisher: Amacom
Category: Book
List Price: £16.99
Buy New: £7.91
You Save: £9.08 (53%)
Rating:  8 reviews
Sales Rank: 10214
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 7.3 x 0.8
ISBN: 0814472494
Dewey Decimal Number: 658.872
EAN: 9780814472491
ASIN: 0814472494
Publication Date: October 1, 2004
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
Condition: New book. WE USE PRIORITY AIRMAIL ONLY for books from the USA. UK & European delivery is 7-10 days. Over 2,000,000 books sold to Amazon customers
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| Customer Reviews: Read 3 more reviews...
 Web Copy that Sells October 9, 2008
0 out of 2 found this review helpful
Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak.
When it comes to promoting business success, neither type of website will be very useful. The rather plain site will be virtually ignored. Most readers won't even bother to read your web copy.
On the other hand, the flashy site will scream out advertisement. It's like going into a store and having the salesman give us the hard sell. No one wants that.
Fortunately, Web Copy that Sells provides a third option. Step by step, this resource shows how to get readers to read your web copy and how to encourage them to purchase your product. This book really is a goldmine of ideas.
 A mixed blessing. November 22, 2007
10 out of 10 found this review helpful
Ok - you're definitely going to get something out of this book that will help you with your web copy or other marketing blurb. For example I'm using contractions here like "you're" instead of "you are" for the first time, and no doubt you're finding it a pleasant read, right?
If you're selling what I call "dream come true" products or services like loose-weight-in-x-number-of-days, or increase-your-sales-by-X% etc, then Maria Veloso is the guide you need, and her book will be perfect. If you're selling a product that requires a more conservative style, or to a customer base that is turned off by such marketing, then in my opinion you'll get less out of this book. Almost all the examples appear to me to be of the, slim quick/how I made my first $15m/Masters Degree in 18months style. I believe however, that the theory in the book - and there's lots of it -is more widely useful.
Best Value May 3, 2007
3 out of 4 found this review helpful
This has to be one of the best value, to the point and helpful web copy books around. As I run Internet Marketing Masterclasses, I see a lot of books and programmes on this subject but Ms Veloso stands out as someone who is focused on providing great learning. She uses good and real examples to illustrate her points and very clearly shows you why web copy is MUCH different than other media. You'll likely read this book 3 or 4 times and learn more each time - which just goes to show it's great value! It's also not too American and so globally helpful. I'm recommending all my workshop delegates to buy it!
Impressive and thought-inspiring September 16, 2006
8 out of 10 found this review helpful
I am not the sort of person who buys a book to read cover-to-cover.
Sadly, I've only ever done that for a few books since becoming an adult.
This book is different. Very different.
I am less than half way through and already making sales based on the approach I have adopted from this book.
Although I am a coder who employs copywriters, I feel I can discuss more with the clients and employees I encounter.
This is a genuine bargain for anyone looking into the world of offline or online copy and at this price, should be snapped up.
Thankyou Maria!
Basic points good, but too smarmy August 1, 2006
43 out of 44 found this review helpful
Maria Veloso's 5 Step Blueprint for writing good web copy were very helpful, but ALL of the examples she provided of good copy completely turned me off (is it any surprise, with such URLs as "wordsthatmakeyourich.com" and tactics used car salesmen employ).
Maybe they do work, but I'd never use them for my own copy because I would expect our target audience to see through such blatant sales tactics ("Doesn't it make you furious that you could actually be making five times as much from your existing business-if only you knew how?").
So I caution those business owners who feel this style of writing may not be appropriate for them. I do think there are things of value, but it's not right for everyone.
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