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Internet Marketing for Dummies | 
 enlarge | Authors: Frank Catalano, Bud E. Smith
Publisher: John Wiley & Sons
Category: Book
List Price: £14.50
Buy New: £9.19
You Save: £5.31 (37%)
Rating:  3 reviews
Sales Rank: 256784
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 360
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 7.4 x 0.9
ISBN: 0764507788
Dewey Decimal Number: 658.84
UPC: 785555047983
EAN: 9780764507786
ASIN: 0764507788
Publication Date: November 1, 2000
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
 Its too out-dated for today's internet marketing June 1, 2006
10 out of 11 found this review helpful
I bought this book thinking it was going to help me understand how I can get more visitors for my website but came across a major problem. This book was printed 5 or so years ago and a lot of the advice doesn't apply today. Internet Marketing has moved on so much since then. For instance, google is mentioned but not as the major force it is today. Google is far ahead of anything else as far as search engines go currently but this book seems to rank yahoo, altavista and msn before it!
This book may have been helpful then but doesn't provide much help now. There are a few good tips in it but nothing thats going to drive many visitors to your website.
 Excellent advice - well worth the read November 28, 2005
4 out of 5 found this review helpful
There's a lot of very sound advice in this book. As a professional marketeer with years of experience in the field, I still found this book very helpful. If nothing else, I could talk to the techies and actually sound like I knew what I was doing! There are many useful tips that could quite literally double or triple your online sales if your current setup is remotely below-par. There's only a fine line between having a top-performing site and one that's lost to the world. If you have any interest in selling your goods or promoting your business on the web, this is excellent value for money as it will give you a lot of what you need to know for very little cost. It certainly highlighted some issues that my 'technical-experts' had overlooked and were adversely affecting performance.
 A great book for starters and students alike. November 9, 2001
6 out of 10 found this review helpful
This Book was a great help in learning about internet marketing stratigies and plans. Great for business and computer students.
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