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AdWords for Dummies | 
 enlarge | Author: Howie Jacobson
Publisher: John Wiley & Sons
Category: Book
List Price: £15.99
Buy New: £8.88
You Save: £7.11 (44%)
Rating:  4 reviews
Sales Rank: 5281
Media: Paperback
Edition: Pap/Onl
Number Of Items: 1
Pages: 408
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 7.3 x 1
ISBN: 0470152524
Dewey Decimal Number: 658.8720285536
EAN: 9780470152522
ASIN: 0470152524
Publication Date: September 21, 2007
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
Well Worth The Purchase Price December 3, 2008
I always avoided the Dummies titles, but with Adwords that's where I felt I was. This is a superb introduction to the beast that is adwords, in a very readable way, allowing you to follow along and learn the basics and some of the more advanced stuff.
If you are new to adwords, get this.
This book is a must have if you want to understand AdWords February 11, 2008
3 out of 3 found this review helpful
This book is both informative and fun. Howie Jacobson obviously knows Google AdWords inside and out. The layout is logical and the text easy to understand. It is a must have if you want to unleash the potential of Google AdWords to help your business in the world of eCommerce. If there is something about Google AdWords that you think is unclear or mysterious then this book removes the "mirrors and smoke". I wanted to give it six stars but that wasn't an option. So five stars plus is my rating!
Great Book, Good Knowlege, Great Read January 13, 2008
4 out of 4 found this review helpful
I've read many books on pay per click (ppc) advertising and found book this by far the easiest to read/understand. It's well paced and has the human touch, felt more like a conversion than reading an AdWords manual.
Great book & even comes with a companion site for even more knowledge.
Entertaining as well as Informative October 10, 2007
2 out of 2 found this review helpful
Who would have thought it was possible to make a book on Adwords as entertaining as this? Not only does this provide a How-To guide on setting up Google Adwords, it has some very sensible advice on more general marketing aspects. A really useful read for anyone who is getting involved with internet marketing and Adwords in particular, especially for the first time. Howie Jacobson's tone is encouraging throughout - you know he's used the techniques he's talking about and they worked for him. Best of all, he doesn't take himself too seriously.
There are links to other sources of useful information and tools included, which helps to make sure you'll have the most up-to-date information to hand.
The edition I bought even came with a voucher for Google Adwords although you have to set up a new account to use it.
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